Jim Beam gets behind Newcastle for 2024 and beyond

The world’s number one bourbon, Jim Beam, will increase their support to the Newcastle Knights, now appearing on the back of shorts for the iconic red & blue in 2024 and beyond.

Jim Beam has held a long affiliation within the sporting landscape in Australia, connecting with fans and communities through their shared love and passion for their teams, and nowhere is this passion more prevalent than in Newcastle. 

“We are enormously grateful to all of our partners, for the trust and faith they place in us,” nib Newcastle Knights & Wests Group Australia Chief Executive Officer Mr. Philip Gardner said.

“That a truly global brand in Jim Beam sees enormous value in alignment with the Knights and placement on our playing kit speaks volumes.

“Jim Beam has long been a trusted and valued brand within our wider business, it’s a stand-out favourite with visitors to our Clubs and therefore a must have behind the bar.

“We are thrilled that they have seen fit to expand their partnership with the Knights by taking up a place on our kit for 2024 and beyond.”

Beam Suntory Chief Marketing Officer Australia and New Zealand Trent Chapman said: “Newcastle have some of the most passionate fans in the country, with the club connecting and uniting communities of Australians since their inception in the late 1980s. 

“We strongly believe in the strength of long term partnerships in building our iconic brands and we couldn’t be happier to strengthen this partnership and connect with these fans and communities for the upcoming season and beyond.”